Audience Segmentation in Social Media

Segmentation is one of the most powerful concepts of marketing to reach your goals: From the creation of advertising campaigns to the customer relationship, segment means using the best tactics and tools for each specific group of people. When we talk about social media, the myriad of data and information can greatly help communication professionals to achieve these goals.

Thinking about that we have released:  “http://www.slideshare.net/socialfigures/segmentation-of-the-public-in-the-monitoring-of-social-media. To foster different and creatives uses of demographic, psychographic and innovations public understanding.


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